Domains

Feature "Brand Protection"

Protecting Brands Online Through Domain Names

How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

Feature "Branding"

Developing a Brand Launch in the Digital Landscape

Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.