Feature "Brand Protection"
Protecting Brands Online Through Domain Names
How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.
Developing a Brand Launch in the Digital Landscape
Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.
Sparking a Solution to Online Identities with the Single Sign-On ID4me
eco’s Lars Steffen speaks to Andreas Gauger and Alexander Schwertner from ID4me on getting the hosting industry involved in growing the open, federated single sign-on from ID4me to solve the online identity and password problem.