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AI | Digital Inclusion: Call for Contributions Issue 32

Cloud | Certification & Compliance: Call for Contributions Issue 33

Encryption – Balancing Needs for IT Security & Law Enforcement

Klaus Landefeld, eco Vice-Chair, looks at ways to enable access to digital evidence internationally, without dismantling security and trust on the Internet.

The Internet Society – Building a Bigger, Stronger Internet

Rinalia Abdul Rahim, SVP for Strategy & Implementation at ISOC, explains their vision and initiatives to improve security and access to the Internet.

Cleaning up the Neighborhood

Michele Neylon, CEO of Blacknight, on illegal content, DNS blocking, and making the Internet a place people want to do business in.

Feature

Making the Internet a Safer Place to Be - doteditorial

Trust in digital has become business-critical, Lars Steffen, Director of eco International, says - because bad user experience does not induce customers to buy.

Feature

10 Resolutions for Successful Email Marketing in 2020

A good reputation, relevant content, and consistent list hygiene are the basis of email marketing success, advises Julia Janssen-Holldiek, Director of the CSA.

What is BIMI?

Stephan Hradek from the CSA provides the basics on the BIMI standard for displaying logos in email marketing, underlining that BIMI is not just about colorful logos, but also the trust mechanism behind them.

A Brief History of Acceptable Ads

Marty Krátký-Katz, Member of the Acceptable Ads Committee, on balancing the needs of users and publishers through responsible advertising.

Feature

Take Down Illegal Content: Build Up Trust

Alexandra Koch-Skiba, Head of the eco Complaints Office, explains the value of active self-regulation for effectively combatting illegal content online.

Feature Data Center

Heat Recovery from Data Centers: A Win-Win Situation

Data centers and society both have much to gain from the use of waste heat, a topic elaborated upon in a white paper and by Béla Waldhauser, Leader of the eco Data Center Infrastructure Group.

Feature Digital Infrastructure

Digital Inclusion

Oliver Süme, Chair of the Board at the eco Association, reports on the challenge of giving millions of people world-wide access to information online.

Feature Email: Trust & Challenges

Email – A Wonderful Tool with a lot of Freedom

Rafael Laguna, CEO of Open-Xchange talks to Julia Janssen-Holldiek from the CSA about innovating email and achieving security through openness.

Internet Governance

Legality, Security & Ethics in the Digitalized World

Thomas Rickert reports on discussions at the IGF 2019 on illegal content, DNS blocking, IoT security, and ethical rules for digitalization.

Domains

Leveraging Governments to Encourage Universal Acceptance

Ram Mohan from Afilias explains the importance of linguistic diversity online, and why a new approach to Universal Acceptance is needed.

Data Protection & Privacy

Management Responsibility for Information Security

Prof. Thomas Jaeschke from Datatree explains the importance of management awareness in increasing information security and data protection in companies.

Feature Internet Governance

Working Together Towards Trust – doteditorial

The joined forces of many different stakeholders is needed to allow trust in digitalization to flourish, says Lars Steffen, Director of eco International.

Cyber Security

Bringing Together Safety and Security to Protect the Physical World

Gordon Muehl, Global CTO Cybersecurity and Privacy Protection at HUAWEI, on protecting against industrialized cyber crime and making security technology easier to use.

Blockchain

Creating a Federated Blockchain as a Service Platform

Kevin Wittek from if(is) outlines the possibilities for creating a federated blockchain operated by infrastructure providers who are eco members.

Cyber Security

IT Security in SMEs – Closing the Gap

Jens Kroppmann, Head of the Security Operation Center within CONET, explains how an SOC can support SMEs in rapidly detecting and mitigating cyber attacks.

Digital Ethics

Trusted Transactions

Member of the eco Association Presidency Committee Stefanie Kemp reports on the state of trust in online services and its impact on business.

Edge Computing

Edge Data Centers – Offering Both Global and Very Local Services

Jörgen Venot from the Data Center Group, on construction of and life insurance for industrial edge data centers.

Digital Infrastructure

Luxembourg – The Digital Nation in the Green Heart of Europe

Christine De Ridder from LuxConnect, on the importance of energy efficiency & the need for infrastructure providers to also transform digitally.

Data Center

Adapting Data Center Design to Diverse National Requirements

Marc Fröse from ETIX Everywhere looks at the challenges of building data centers in highly diverse geographical and regulatory environments.

Digital Infrastructure

Making Interconnection Easy

Joanna Hahn, Public Relations Trainee at DE-CIX, shows how tailored digital infrastructure solutions and flawless interconnection can meet the constantly changing requirements of the market.

Connectivity

What is Driving the Growth in Connectivity?

Wolfram Rinner, CEO of GasLINE, gives an overview of the current demand for connectivity and what is needed to enable edge computing.

Feature Cloud Computing

GAIA-X: Growing a Vibrant European Ecosystem

Andreas Weiss, Director of EuroCloud Deutschland e.V. and Head of the Digital Business Models division at eco, introduces the new European data infrastructure project that aims to grow a sovereign and self-determined digital ecosystem in Europe.

Feature 5G Networks

The DE-CIX Digital Triangle for Edge Interconnection

Ivo Ivanov, COO of the DE-CIX Group AG, looks at the interplay of IoT, 5G & AI – the “digital interconnection triangle” of future innovation.

Networks

One Million FTTH Connections – Data Volumes Pose the Biggest Challenge

Stefan Kreibig from inexio explains how the inexio network has evolved since inception, and writes about their ambitious goals for fiber-to-the-house connections.

Feature Data Center

The Edge & Edge Data Centers: Gaining Clarity - doteditorial

Béla Waldhauser, Leader of the eco Competence Group Data Center Infrastructure, grapples with the definition of edge data centers and envisages the environment that will evolve at the edge of 5G networks.

Cyber Security

Cyber Security: Dancing with Wolves

Independent consultant Gerd Simon offers advice for companies on improving IT security and undertaking an effective risk assessment for cyber security.

Cloud Computing

Cloud Computing: Optimizing IT with Artificial Intelligence

Henrik Hasenkamp from gridscale explains how data analytics in the data center itself can be used to increase performance, reliability & security.

Cloud Computing

Cyber Security from the Cloud – Offering SMBs Enterprise-Grade Security

The BSI’s yearly report on cyber security paints a bleak picture. But there is a ray of hope, reports Roger Scheer from Veronym.

Feature IoT

The Internet of Things – Understanding IoT from a Security Perspective

Joseph Carsen from Thycotic looks at IoT risk assessment and calls for a redefinition of IoT to achieve clarity from a security perspective.

IoT

Making the Internet of Things More Secure

Klaus J. Müller from LEITWERK explains how IoT can be made more secure – by removing the end-user’s ability to make bad decisions.

Artificial Intelligence

AI to Detect and Defend Against Cyber Attacks

Marc Wilczek from Link11 speaks to dotmagazine about the power of AI to solve cyber security issues.

Multi Cloud

Simplifying Multi-Cloud Environments for Digital Transformation

Christine B. Müller from IBM Deutschland looks at the value of adopting a multi-cloud strategy.

Digital Transformation

Facing Digital Evolution as an MSP

Bernd Krakau from Datagroup summarizes the role of managed service providers in future digital evolution.

Feature 5G Networks

5G: Much More Than Just “Ultrafast Internet” on the Smartphone – New Requirements for Industry of the Future

Dr. Christoph Dietzel from DE-CIX sheds light on interesting 5G use-cases from business and industry, and examines to what extent 5G will revolutionize industry.

Artificial Intelligence

Artificial Intelligence – Present and Future

AI is a key trend in the digital age, says Dietmar Kessler from Equinix, and handling the data and connecting the players are challenges here for infrastructure.

Feature Industrial IoT

IoT and Industry 4.0 Paving the Way

eco's Managing Director Alexander Rabe argues that industrial IoT requires a rethinking of central value creation processes, or even of entire business models.

Cloud Computing

Input Management in the Cloud: The Most Important Facts for Navigating the Future

When it comes to digital invoice processing, cloud computing can make things much easier without compromising security, Dolf van den Boorn from BCT shows.

Digital Ecosystem

Transforming Business Models in the Platform Economy

Digital economist Holger Schmidt explains the three waves of digital transformation and how platform-based business models evolve.

Feature Artificial Intelligence

The Engine and Drivers of Digital Transformation – doteditorial

Andreas Weiss from the eco Association looks at how to develop a digital strategy and how to make the most of AI in developing new digital business models.

Feature Digitalization

Digital Transformation and AI: Balancing Today’s Business with the Business of Tomorrow

What does it take for a company to successfully manage digital transformation? Saskia Steinacker, Global Head of Digital Transformation at Bayer AG & member of the EC’s High-Level Expert Group on AI, explains.

Data Protection & Privacy

GDPR Compliance of Companies: Challenges in the Use of Cloud Services

Ensuring compliancy with data protection requirements such as the GDPR for data storage and processing is challenging. Stefanie Köhl and Heidrun Müller from eGovCD explore how approved rules of conduct can be a cost-effective alternative to certification.

Artificial Intelligence

Overcoming Preconceptions about AI in the Healthcare Industry

Rather than robots, it will be monitoring systems using AI that will enable people to live independently for longer, VIVAI’s Bettina Horster argues.

Blockchain

How Could Digital Identities and Blockchain Make our Lives Easier?

Sebastian Beyer from CERTIVATION GmbH explains how digital identities and blockchain could make our lives easier.

Blockchain

How to Manage Customer Digital Identities – What’s the Best Way?

Volker Zinser from Ubisecure looks at how best to implement customer ID management sustainably and how to leverage the process for greater business success.

Data Center

Future-Proof Physical Security of Data Centers for Progressively Growing (Legal) Requirements

Jan Sanders from Kentix talks about ensuring physical security for data centers in an evolving technical and legal environment.

Email Best Practices

Email Address Internationalization - Communicating with Billions

John Levine from the Universal Acceptance Steering Group at ICANN speaks to Julia Janssen-Holldiek (CSA) about the potential of internationalized email addresses to communicate with billions.

Identity Management

Self-Sovereign Identity Technology meets Identity & Access Management

Sebastian Weidenbach from esatus AG explores whether Self-Sovereign Identity can deliver what it promises for identity & access.

Email Best Practices

Sorting the Wheat from the Chaff - The Attention Value of Emails in an Ever-Increasing Stream of Messages

Willem Voogt from Aangetekend B.V. draws the comparison between attention value in physical and electronic mail, and looks at the influence of the eIDAS Regulation and the GDPR on email reliability.

Feature Authentication

Adding Trust & Security to Internet Interactions with DNSSEC

DNSSEC does two things: It ensures you’re talking to the right online resource, and it verifies that the information you receive has not been tampered with, Patrick Koetter from sys4 AG explains.

Email Best Practices

Protecting Brand Identity in Email

Tobias Herkula from Cyren talks to Julia Janssen-Holldiek (CSA) about why marketers need computational trust to protect their brand online.

Future of Email

Making Inboxes Smart with schema.org

Magnus Eén from Westwing and Dr. Conny Junghans from 1&1 spoke to Julia Janssen-Holldiek (CSA) about introducing schema.org to enhance commercial emails.

Feature Identity Management

Identity in Digital Space - doteditorial

Klaus Landefeld from the eco Association looks at online identification, authentication & sovereignty, and bridging the digital and analog worlds.

Domains

.berlin, .tokyo or .vegas: How GeoTLDs Help Form Distinctive Digital Identities

Katrin Ohlmer from DOTZON explores how a city can develop and exploit a stable digital identity through a GeoTLD.

Identity Management

ID4me – the Identity Layer the Internet Founders Forgot to Build

Neal McPherson from 1&1 IONOS, on handing back control of data & identity management to the user through implementing the open ID4me single sign-on standard.

Feature Connectivity

IPv6 – Making the Internet End-to-End Addressable Again

dotmagazine speaks to Klaus Landefeld from the eco Association about why IPv6 adoption is so slow, and why it's imperative for IoT.

Email Best Practices

DMARC - Protecting Your Infrastructure and Users from Phishing Attacks

Technical measures have been standardized to make phishing attacks less successful, Sven Krohlas from BFK explains – they just need to be implemented.

IoT

Smart Lock Market Growth Boosted By the Rising Popularity of Smartphones

Smart lock technology simplifies access management for both users and administrators, without compromising security, writes Sanna Räsänen from Herman IT.

The Email Revolution Transforming Customer Experience

Email has become a vital e-commerce tool, and new initiatives are set to improve security, user experience, and ROI, say Marcel Becker from Verizon Media Group and Seth Blank from Valimail.

Feature Email

The Future of Email – Email Just For You

Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy.

Women in Tech

Women in Tech: Be Authentic and Try Something New

Do women have a place in the tech industry? Yes! says Sabrina Waltz from 1&1 IONOS. She offers advice & encouragement to women wanting to enter the sector.

Interactive Email

Mark Robbins from Salesforce explains how interactivity is breathing new life into email, and its impact on conversions, spend, & customer relationships.

Digital Communication

Introducing COI: An Open Chat System Based on Email

Vittorio Bertola & Robert Virkus from Open-Xchange, on an open-source, interoperable messaging system freely accessible to nearly 4 bn email users worldwide.

Women in Tech

Women in the Tech Industry

Stefanie Kemp, Member of the eco Association Presidency Committee, on role models, the gender quota, and the importance of diversity for successful teams.

Email Best Practices

Building Relationships Through Customer Feedback

Leonie Jonker from Paula’s Choice Skincare, on email’s power to retain customers and improve communication and interaction through customer feedback.

Cyber Security

Prospects for a Future in Digital Communication – What About Security?

Hannah Kreyenberg from Hornet Security on the importance of email security for the success of digitalization and the protection of company assets.

New Work

New Work – Benefits for Companies and Employees Alike

Flexibility & social responsibility play major roles in how people work and who they choose to work for in the future, says Melanie Buck from GoDaddy.

Artificial Intelligence

Teaching AI to Learn

Prof. De Kai explains how AI can learn independently, and why we need to be careful to offer good role models for them to learn from.

Feature Digital Ethics

Digital Education as the Foundation of Digital Ethics in the Interconnected World

The interconnected world of tomorrow calls for an ethical approach to digital education today, a topic delved into by eco’s Managing Director Alexander Rabe.

Unified Communications

5 Tips on How to Drive Digitalization Forward

So you want to open your SME to the potential benefits of digitalization? Detlev Artelt from Aixvox offers guidance on how to get started.

Feature New Work

New Work: Achieving Both Company & Personal Goals – doteditorial

Offering employees flexibility and supporting diversity benefits the company as a whole, as Lucia Falkenburg, CPO of the eco Association explains.

Feature Unified Communications

The Way Forward: Flexibility and Collaboration as Cornerstones of Digital Business Models

New Work is now an indispensable part of digital business models. Andreas Weiss from eco, on what it takes to convert New Work principles into practice.

New Work

New Talent Management: What’s Needed is Disruptors, Not Careerists

What are the key skills for companies to succeed in the digital economy? Ursula Vranken advises a re-appraisal of talent.

Feature Internet Industry

The Internet of the Future – What happens behind the scenes?

How will the Internet evolve to keep pace with digital innovation? Christoph Dietzel from DE-CIX offers his vision of the Internet of the future.

Edge Computing

Redefining Data Centers for the Edge

How is data center design and redundancy evolving for edge environments? Independent consultant Gerd Simon looks at bringing data to life at the edge.

Connectivity

Future Smart City – How the Internet of Things is Transforming Our Cities

Dietmar Kessler from Equinix explores services in the city of the future, and the digital infrastructure required as a foundation of the smart city concept.

Feature Connectivity

Impact of 5G on Digital Infrastructure Investment

Klaus Landefeld, Board Member at the eco Association, looks at what investments are still needed to fully exploit the potential of 5G.

Connectivity

Public WiFi – The Basis for Digital Transformation

Björn Schwarze from ADDIX Internet Services GmbH, on the challenges and societal benefits of providing free public WiFi across cities and rural areas.

Connectivity

The Never-Ending Success Story: Dark Fiber

Wolfram Rinner from GasLINE explores how 5G campus networks and fiber-optic connectivity can exploit the potential of Industry 4.0 in the automotive industry.

Data Center

Data Centers and E-Waste

David McCall from QTS looks at how data centers can help improve the disposal of electronic components through an IT Asset Disposal program.

Data Center

Data Centers are Here to Stay – We Won’t Stop Using Data

Laurent Tognazzi from Siemens looks at the current development of the data center market, and what this means for enterprise IT infrastructure decisions.

Data Center

A Balanced Data Center Design

Mathias Loacher from 1&1 IONOS explains the factors influencing data center design and planning, and the benefits of their own new data center design.

Data Center

Multi-Tenant Data Centers: Managing Data for Less

Lauren Fahey & Tony Robinson from Corning on the benefits of outsourcing data center needs to multi-tenant facilities, & finding the right DC for your needs

Feature Digital Infrastructure

Digital Infrastructure is Fundamental to Economic Growth in Europe - doteditorial

Dr. Béla Waldhauser from the eco Association looks at the digital infrastructure requirements for Europe to remain competitive in the global digital economy

Feature Connectivity

Connectivity as a Key Differentiator for Data Centers

Ivo Ivanov from DE-CIX, on the value of quality connectivity services for enterprises and data centers.

Data Center

Next Level Data Center Security

Toan Nguyen from e-shelter explores secure access to data centers thanks to hand vein scanners and blockchain.

Data Center

Colocation: Make or Buy? What is Worthwhile, and for Whom?

Wolfgang Kaufmann from Datacenter One says enterprises don’t need to choose between owning a data center & outsourcing: They can have the best of both worlds

Data Protection & Privacy

Data Protection for Connected and Autonomous Vehicles

Marco Müller-ter Jung from DWF Law looks at what data protection means for the development of new services in the area of the connected and autonomous car.

Feature Digital Infrastructure

Future of Connected Mobility

The mobility of the future is connected, and offering the right vehicle, in the right place, and for every need is only possible and sustainable with the help of the Internet industry, says Alexander Rabe of the eco Association.

Logistics

Setting Standards for Logistics in the New Digital Service World

Dr. Hendrik Rosenboom from DKV Mobility Services Group, on the role that logistics is playing in reshaping the transport and mobility sectors.

Feature Connected Car

The Connected Car Ecosystem - doteditorial

Thorsten Stuke, Mobility Expert at the eco Association, looks at the evolution of multimodal mobility and the connected car industry.

Feature Cyber Security

Making Connected Cars Safe

Prof. Norbert Pohlmann from the eco Association looks at how the automotive Internet industries should work together to improve Connected Car security.

Digital Infrastructure

Designing 5G Networks for the Mobility Challenge

Gerd Simon from the Data Center Group, on how to build 5G networks that are reliable and energy-efficient and will meet the needs of the future of mobility.

Connected Car

Motor Vehicle Insurance and the Connected Car

Dr. Tibor Pataki looks at the ownership of data in the connected car market, and the impact of automated systems on vehicle insurance.

Feature E-Mobility

Sustainable Digitalization in the Smart City

Harald A. Summa, CEO of the eco Association, explores the benefits of the Smart City and Mobility for solving the problems of increasing urbanization.

IT Law

Smart Data, Artificial Intelligence, and Law

What does the use of AI and the sharing of data along value chains mean for liability, accountability and data protection? The Fieldfisher technology law experts Oliver Süme and Nils Töllner outline the legal framework for robotics, AI and data analytics.

Feature Digital Ethics

Working with AI - Guidelines for Ethical Conduct in a Digitalized Working World

Lucia Falkenberg, CPO of the eco Association, on working with AI & Corporate Social Responsibility, valuing the work of humans, and the need for lifelong learning in a changing working world.

Feature Artificial Intelligence

Artificial Intelligence in Support of Humans – Transparency, Trust, & Decision-Making

Prof. Norbert Pohlmann, on the need for transparency in algorithms, and keeping the human being in the decision-making loop in the development of AI systems.

Artificial Intelligence

Applying and Perfecting AI Applications for Industrial Use Cases

Henrik Oppermann from USU on AI in the mechanical service industry, companies sharing data and cooperating, and how AI can support humans without replacing them.

Networks

AI for Network Infrastructure

Dr. Thomas King, CTO of DE-CIX, gives an overview of the company’s first forays into artificial intelligence solutions for maintaining high-quality interconnection services.

Feature Artificial Intelligence

AI: Changing the Game for Good - doteditorial

Andreas Weiss from the eco Association allays fears about artificial intelligence, and looks at how AI can be used to the benefit of society and how it can help overcome future challenges.

Cyber Security

Targeted Phishing Emails to Train IT Security Awareness

It used to be thought that IT security could be solved purely with technical solutions, but now it seems that the human element has become much more important. dotmagazine spoke to David Kelm, CEO of IT-Seal, to find out how they use machine learning as a means to train staff in secure online behavior.

Feature Cyber Security

Security Risk Analysis and AI Support

Sebastian Kurowski from the Fraunhofer Institute for Industrial Engineering looks at how artificial intelligence can be used to optimize IT security risk analysis in companies, offering relevant support for ITR specialists and for strategic decision-making.

Feature Industrial IoT

Using Artificial Intelligence to Create a Service Ecosystem for Technical Service in the Age of Industry 4.0

AI has the potential to offer support to small and medium-sized enterprises in their efforts to remain competitive in an increasingly complex global marketplace, Andreas Weiss explains.

Artificial Intelligence

How A Paper Mill Was Turned Into a Green AI-Optimized Data Center Ecosystem

A brief history of the City of Kajaani and its journey to becoming the leading European HPC ecosystem - and an engine of AI - by combining bold regional development, higher education, readily available infrastructure, the right operators, and a winning mindset.

Feature Domains

Sparking a Solution to Online Identities with the Single Sign-On ID4me

eco’s Lars Steffen speaks to Andreas Gauger and Alexander Schwertner from ID4me on getting the hosting industry involved in growing the open, federated single sign-on from ID4me to solve the online identity and password problem.

Feature Data Protection & Privacy

EU-US Privacy Shield from the US Perspective

David Snead, Co-Founder, Board Member & Policy Working Group Chair of the i2Coalition, offers insight into how European data protection is perceived on the other side of the Atlantic, and gives an update on the implementation of the EU-US Privacy Shield.

Feature Data Protection & Privacy

EU-US Privacy Shield from the European Perspective

The EU/US Privacy Shield, one of the most important instruments for legally compliant data transfer between the EU and the US, is being challenged in the EU. dotmagazine spoke to Oliver Süme, Partner at Fieldfisher and Chair of the eco Association, about the European perspective, the importance of the agreement, and the current challenges to transatlantic data flows.

Blockchain

When Does a Company Blockchain Project Make Sense?

Beyond the hype: Not every project will be better with a blockchain, and every blockchain project will need to be individually conceived. Yannik Heinze from Chainsulting explains the pros and cons and favorable conditions for company blockchain projects.

Feature Company Security

IT Security: People Still Don’t Seem to Realize that the Threats Affect Them

The eco Association has just published its annual IT security study. Oliver Dehning, CEO of HornetSecurity and Leader of the eco Competence Group Security, offers his perspective on the results.

Blockchain

The Tricky Task of Separating the Legitimate from the Illegal Use of Crypto Mining

Used transparently, crypto mining can offer website owners a new source of revenues aside from online advertising. Ralf Benzmueller from GDATA, one of the authors of the new eco Association whitepaper on the legitimate use of crypto mining, gives an overview of the potential of crypto mining.

Digital Infrastructure

Cyber-Resilience – A Major Challenge for the 21st Century

Our dependence on the digital world requires a behavioral change to increase not only security, but also resilience through anticipating threats. Yves Reding from EBRC explains the concept of “cyber-resilience” and its impact on business continuity.

Feature Security

Cybersecurity & Data Protection – Public Security & Individual Freedom: doteditorial

For society to accept and use IT technologies and services, they must be secure and trustworthy. Prof. Norbert Pohlmann, Board Member for IT Security at eco Association, explores the balancing of state, community, and individual needs for cyber protection.

Feature Cyber Security

How Far Should the State Be Allowed to Go for the Purposes of Digital Security?

Klaus Landefeld on responsibility for IT security and how combatting crime has paradoxically become one of the greatest threats to security in cyber space.

Feature Data Protection & Privacy

Data Protection and Blockchain

Data protection plays a major role in many blockchain-based project ideas, and presents issues which are not always easy to resolve, as Stephan Zimprich, Leader of the eco Competence Group Blockchain, explains.

Domains

Abuse Management for Domain Names

Katrin Ohlmer from DOTZON looks at how domain owners can monitor and prevent abuse of their domain name to protect themselves and their customers.

Blockchain

The Need for Naming Conventions on the Blockchain

Blockchains have not yet developed a unified naming convention, and it’s time they did, argues Christa Taylor from Minds + Machines.

Feature Blockchain

How Blockchain Can Help Make Email Better

Patrick Ben Koetter from the eco Association explores blockchain solutions for email and the need to bring the whole email ecosystem to the table.