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The Car as a Driver for Data Growth Needing New Infrastructure Solutions

Mobility Thought Differently – Pure Fiction?

Urban mobility – Parking and Car Sharing in Tomorrow’s Cities

How can we solve the increasing congestion and pollution in cities caused by traffic? Thomas Frohn from VDI Wissensforum looks at how data is used to optimize automotive offers.

Energy Efficiency

A Delphi-Based Estimation of Several Ecological Utility Values of Internet Applications

How video conferencing and telecommuting can help to reduce the ecological footprint of companies. Prof. Georg Rainer Hofmann & Meike Schumacher from the Aschaffenburg University of Applied Sciences explain.

eco News

What's New in eco June 2018

News from the eco Association

DDoS

Two Sides of DDoS Attacks: The Largest Attack of All Time and Focus on SMEs

Even though we recently experienced the largest DDoS attack of all time: With Denial-of-Service attacks, it is no longer just a question of bringing down the websites and online shops of large companies. Now, small and medium sized enterprises (SMEs) also need protection, according to Niko Bender from PlusServer.

Digital Transformation

Accessing Your Data Dividend

The growing value of data to businesses and economies is undeniable. A first of its kind report helps to understand the impact that data adds to the economy and the additional value businesses can unlock, as Rob Coupland from Digital Realty explains.

Data Center

OSDA – a New Approach for the Sustainability of Data Centers

The exponential growth in data collection and processing has been accompanied by a colossal use of energy. Lex Coors of Interxion describes a new standard that helps data centers to strike a balance between the principles of availability and sustainability.

GDPR

Data Audits – the Key to GDPR Compliance

Data audits deliver key insight into what a company and its employees are doing in the cloud. Kristina Vervoort, Regional Sales Director for the DACH Region at Netskope, explains exactly how these data audits help a company determine whether their cloud services are GDPR-compliant or not.

Feature GDPR

No Need to Fear the GDPR

A recent representative survey of 600 marketing decision-makers shows that implementation of the General Data Protection Regulation – in force from May 25 2018 – is still a work in progress.

Green IT

Green Efficiency

How Europe's leading hyperscale cloud provider, OVH, uses climate-friendly techniques to cool its servers – good for the environment and the pocket, as Dr Jens Zeyer from OVH Germany explains.

eco News

What’s New in eco May 2018

News from the eco Association

Feature

Business Users & Online Content: Survey

The dotmagazine survey on the Consumption of Online Business-Related Content: investigating user preferences, needs and behavior regarding business-related digital content.

Digital Infrastructure

IoT – Innovations, Obstacles & Trends

Frank Zachmann from innovIT360 explains the infrastructure challenges for developing the innovative power of the Internet of Things and offers a solution for the future of digital infrastructure.

Cyber Security

Security and E-Health: Between Privacy and Beneficial Innovation

Maik Morgenstern, CTO at AV-Test, offers advice on what to look for in e-health gadgets and services in order to benefit from innovations without giving away too much sensitive data.

Cyber Security

Whatever, put a chip in it

The careless days in IoT are numbered: Sebastian Floss explores the value of Security by Design for IoT devices, and offers 4 simple rules to get started.

Digital Infrastructure

Infrastructure for the Evolution of the City

Spencer Hinzen from Ruckus, on the need for connectivity infrastructure in order for cities to evolve into the smart cities they want to become.

Feature Industrial IoT

Internet Access is the Key to Sustainable Development

Internet infrastructure is contributing to the achievement of the United Nations’ global development goals: Alexander Rabe, Managing Director of the eco Association, on how IoT improves water supply and makes agriculture more efficient.

Feature IoT

Smart Service Power: A Case Study on Building a Successful IoT Aged Care Service

IoT offers great potential to transform society for the better, but where do you start? Bettina Horster from VIVAI Software illustrates the steps taken to develop a new IoT-supported solution for aged care.

Digital Infrastructure

Industrial Internet of Things: How the Right Infrastructure Boosts Growth and Innovation

Donald Badoux, Managing Director of Equinix Germany, on how the right IoT Infrastructure can help companies fully monetize previously unavailable or inaccessible enterprise- and machine-generated data in the industrial Internet of Things.

Feature Email Marketing

Transactional Email: Missing in Action?

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

Email Marketing

Take Care of Your Business – and Let an ESP Take Care of Your Emails

Emailing may be a basic tool for your marketing and customer communications, but is it your core business? Magnus Eén from Westwing describes how online companies can find their balance between in-house and outsourced expertise.

Feature Email Best Practices

Unsubscribe with Just One Click – Happy Cat, Happy Customer

How One-Click protects the reputation of bulk mailers and prevents accidental unsubscription.

Branding

How Your Branding Enlivens Your Online Presence

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

dotBrands

What dotBrands Can Do for Companies

dotBrands use their brand names to the right side of the dot in an Internet address. In this way, .brands work exactly like long-standing top-level domains such as .com or .de – but simultaneously open up a large number of new possibilities. Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. But how many dotBrands are there at present? And how exactly do companies benefit from their own top-level domain?

Brand Protection

Protecting Brands Online Through Domain Names

How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

Social Media

Doing Business in Germany: Knowing Your Social Media Channels

Social media in Germany may not be tapped into as regularly as in other markets. Therefore, companies should know their platforms and their target audiences and, most importantly, know how to address them.

Online Marketing

The Pros and Cons of Ad Blocking - Finding the Balance

dotmagazine interviews stakeholders from both sides of the ad blocking debate – Christian Bennefeld from eBlocker and Joerg Muehle from the publisher Heise Medien – to look at how the best interests of users can be served in online advertising.

Digital Education

Smart Campus – Merging Smart City and Smart Home in Education for Digital Natives

What makes a university or college fit for the digital millennium? Rich Nedwich from Ruckus explains to dotmagazine the concept of a Smart Campus.

Feature Digital Education

Building a Digital Future Through Education

For the successful transition to a full digital economy, there need to be changes in the way young people are educated and prepared for the challenges of a rapidly changing working environment. dotmagazine talked to Alexander Rabe, Managing Director of the eco Association, about how education needs to be transformed.

Digital Education

The Cloud as Foundation for Digital Education

How cloud platforms and services can support the implementation of digital curricula in schools, and why this is needed for a country to remain competitive in the future. Andreas Weiss from EuroCloud explains.

Digital Education

Bringing Education and Work into the 21st Century

How education and employment policies need to be updated for a digital society. Lucia Falkenberg, CPO of the eco Association, explores the needs from a German perspective.

2018 Outlook

Digital Infrastructure – The Unsung Hero

Digital infrastructure, like data centers, networks, and the domain name system, is the unseen enabler of modern digital life and business. A look at how the eco Association is working to raise digital infrastructure to center stage in 2018.

Feature Digital Education

Some Examples of How ICT Can Help Us Solve Our Global Issues

The United Nations has defined 17 “Sustainable Development Goals”, SDGs. They range from ending poverty to solving our energy issues to ensuring that education is available for all. Technology can help us reach some of these goals. Here is how.

Feature 2018 Outlook

The Internet Industry in the Wake of the GDPR

How will the forthcoming GDPR affect the different areas of the Internet industry and digital business? dotmagazine takes a brief look at how different segments of the Internet industry will be affected, and how the eco Association is working to support members as we near the end of the implementation period.

Feature Data Center

Data Center & Interconnected Systems: Call for Contributions

Call for contributions from eco member companies and specialists

Recruitment

How Recruitment Automation Can Boost Your HR Performance

How can you run an HR marketing campaign that is tailor-made to your needs as a recruiter? According to Jan Kirchner of Wollmilchsau, the secret lies in automating processes and combining these with Artificial Intelligence. Together, these two factors lead to considerable time savings and optimized outcomes.

Feature Recruitment

Workforce Diversity Driving Company Performance, Innovation, and Profitability

What is the economic value of gender and racial diversity in tech companies? Elisabeth Kurek, Leader of the Gender Diversity & Equity Initiative in the i2Coalition, provides important insights for companies and HR managers into how diversity and a welcoming company climate can attract and retain top talent and increase performance.

Recruitment

Attracting and Keeping Great Talent in an Employee’s Market

The War for Talents is being felt keenly in the IT sector and in IT-related jobs, certainly in Germany. Peer Bieber from Arbeitgebergold offers companies advice on navigating the route to finding and keeping top employees.

Feature Unified Communications

Bricks, Bytes, & Behavior: The Space, Tools, and Culture of New Work

How people, technology, and space interact to create a productive workforce – Detlev Artelt from aixvox offers advice to companies for the successful transition to new modes of working and managing.

Unified Communications

The Rise of Cloud-Based Unified Communications & Collaboration

There’s no doubt that the concept of cloud is becoming more popular with businesses large and small, but there is still a huge amount of misinformation about the different types of cloud and their compatibility for individual organizations. So what exactly are the options when it comes to cloud-based UC and how do you know what’s right for different customers?

Feature Company Security

Why IT Security is Like Shopping for Christmas

There are three striking similarities between IT security and shopping for Christmas. Most of us have too much stuff to begin with. Also, there is too much theatre involved. And finally, socks. You can enjoy a holiday season without worries if you keep these things in mind.

Email Best Practices

The Consent Given on Occasion of the Sending of Email Advertising Expires in the Course of Time

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

Feature Data Center

Finding Specialist Staff to Power Data Center Growth

Demand is growing worldwide so fast that data centers can’t be built and staffed fast enough. Dr. Béla Waldhauser from KDDI Deutschland explains the challenges and provides a perspective for the future of data center operations.

Feature Risk Assessment

Understanding and Mitigating Risks to Data Center Operation

Given the strategic value of data centers to digital transformation, it is important for data center operators to have a very clear view of the risks they face – ranging from DDoS to the GDPR – according to Gerd Simon, Independent Consultant and Lead Auditor for the eco Datacenter Star Audit.