Privacy Policy

The protection of your data at, published by eco – Association of the Internet Industry

I. General Information

We, the eco Verband der Internetwirtschaft e.V. (eco Association of the Internet Industry e.V.), Lichtstrasse 43h, 50825 Cologne (hereinafter referred to as "eco"), take the protection of your personal data very seriously and we strictly comply with the regulations of the data protection statutes. The following declaration provides you with an overview as to how we ensure this protection. In particular, we would like to explain how we gather which types of data, why we collect these types of data and how you can determine at any and all times how you define the treatment of your personal data as visitors to our website, subscribers to our newsletter "eco News" or as a guest at one of our numerous events.

II. Surfing on This Website

eco gathers and automatically stores log file information in its server, which your browser deposited with us while you were surfing.

Examples of information that we gather and analyse include the Internet Protocol Address (IP), that has been abbreviated by the last three digits and therefore anonymized, which connects your computer with the Internet, as well as acknowledgments of receipt and reading confirmations of emails, logins, email addresses, passwords, information about the computer and connection to the Internet such as type of browser, browser version and number, operating system and platform, your visitor history, that we sometimes consolidate with comparable information of other visitors and depict in a form that cannot be personally identified in features like top contents. Furthermore, we record the complete Uniform Resource Locators (URL) Clickstream in an anonymous form through and from our website, i.e. the sequence of the pages of our Internet offer that you visit, including date and time, cookie or flash cookie number, the contents that you viewed or for which you searched.

During your visits, we sometimes use JavaScript in order to gather and evaluate information, including the time until a website has been set up, its error-free downloading, the duration of the visit on a detail page, information regarding the interaction between pages (e.g. scrolling, clicking, mouse-overs) and leaving the page.

In brief, here is the key data that we store:

  • Type of browser/browser version
  • The operating system deployed
  • Referrer URL (the page visited previously
  • Anonymized IP address of the accessing computer along with its nam
  • Time of the server request
  • Visitor history

It is not possible for us to trace any of these types of data back to particular persons. These types of data will not be consolidated with other sources of data. The data shall moreover be deleted after a statistical and security-related evaluation.

III. Cookies

Our Internet sites use so-called cookies at numerous points. They serve to make our offer more user-friendly, more effective and more secure and they are stored by your browser. Cookies do not cause any damage to your computer and they do not contain any viruses.

Most of the cookies that we use are so-called "session cookies". They will be deleted automatically after the end of your visit.

This website uses Google Analytics, a web analytics service from Google Inc. (“Google”). Google Analytics users “Cookies”, text files that are saved on your computer and enable an analysis of your use of the website. The information generated by the Cookie about your use of this website is as a rule transferred to one of Google’s servers in the USA and stored there. However, in the case of activation of IP anonymization on this website, your IP address will firstly be abbreviated by Google within the Member States of the European Union or in other signatory states to the agreement pertaining to the European Economic Area. Only in exceptional cases will the complete IP address be transferred to a Google server in the USA and abbreviated there. On behalf of the operator of this website, Google will use this information to analyze your use of the website, in order to generate reports on website activity and to perform other services related to the website use and the Internet usage of associated services for the website operator. The IP address transmitted from your browser in conjunction with Google Analytics will not be merged with other data from Google. You can prevent Cookies from being saved by using the corresponding settings in your browser software; however, we wish to inform you that, in that case, this may result in you not being able to make complete use of all functions on this website. You can also prevent the collection of data by Google related to your use of the website (including your IP address) generated through this Cookie, and the processing of this data by Google, by downloading and installing the Browser-Plugin available at the following link (

You can also prevent data collection by Google Analytics by clicking on the following link. This will set an Opt-Out Cookie, which will prevent the future collection of your data when visiting this website:

Deactivate Google Analytics

Our website uses Piwik, which is a web analytics service. Piwik uses “Cookies”, text files that are saved on your computer and enable us to analyze your use of the website. For this purpose, user information generated through the Cookie (including your abbreviated IP address) is transferred to our server and stored for the purpose of analyzing website usage, which supports our website optimization. Your IP address is immediately anonymized in this process, so that you remain remain anonymous to us as a user. The information generated through the Cookie about your use of this website is not transferred to any third parties. You can prevent Cookies from being used by activating the corresponding settings in your browser software; however, this may result in you not being able to make complete use of all functions on this website.

If you are not in agreement with the storage and analysis of data from your visit, you can veto the storage and analysis at any time by clicking on the link below. In this case, an Opt-Out Cookie will be set in your browser, after which Piwik will collect no data from your sessions on this website. Please note: If you delete your Cookies, this will also result in your Opt-Out Cookie also being deleted, so that you will need to reactivate it.

Click here to deactivate the tracking by Piwik.

IV. Subscription to "dotmagazine"

You can subscribe to the dotmagazine newsletter on eco’s website. Within the scope of making a subscription to "dotmagazine", we will collect personal data from you such as name and email address. We shall solely use these types of data for personalization and implementation of our email transmissions. Forwarding to third parties shall not take place. In order to prevent the misuse of email addresses, subscribers must confirm the ordering of dotmagazine in an automated process via email (double opt-in).

We shall conduct anonymized link-tracking for statistical purposes. The identification of individual recipients is not possible.

You are entitled to terminate your subscription at all times. Either conveniently with the aid of the link that is located in the lower section of each of our transmissions, via email to, by means of a message to our office, either by mail to: eco Verband der Internetwirtschaft e.V., Lichtstrasse 43h, 50825 Cologne or by fax to: +49221 - 7000 48-111.

V. Your Rights

You have the right at all times to receive information about the data stored concerning your person, their origin and recipient as well as the purpose of storage. You are moreover entitled to request the deletion or blocking as well as the correction of your data at all times. Please send your request to the attention of our data protection officer, Mr. Ivo Ivanov, at the email address, by mail to our address eco Verband der Internetwirtschaft e.V., Lichtstrasse 43h, 50825 Cologne, Keyword: "Data protection" or via fax to the number +49221 - 70 00 48-111.

VI. Forwarding to Third Parties

The data we have collected shall not be sold. We shall solely forward the information that we receive to third parties in the scope as described in the following:

Affiliated companies

Affiliated companies which are controlled by eco, provided that they are either subject to this data protection declaration or comply with guidelines offering at least as much protection as this data protection declaration.

Service providers

We shall commission other companies and individual persons with the fulfillment of tasks on our behalf. Among others, examples are support for the organisation of events (e. g.) Competence groups, congresses, LocalTalks), the sending of letters or emails, the updating of our contact lists, analysis of our databases, advertising measures (including the provision of search results and links) as well as the processing of payments (credit cards, direct debit procedure and purchase on account). These service providers shall have access to personal information, which is required so that they can fulfill their tasks. However, they may not use this information for other purposes. Furthermore, they shall be obligated to treat the information in accordance with this data protection declaration as well as with the German data protection statutes.

Protection of eco and Third Parties

We shall announce personal data if we are legally obliged to do so or when such disclosure is necessary in order to protect our rights as well as the rights of third parties.

With Your Consent

In all other cases, we shall inform you when personal information should be forwarded to third parties. In this way, we shall provide you with the opportunity to grant your consent.

VII. Further Information and References

Our website, services as well as initiatives are developing continually. This data protection declaration and our terms and conditions of usage are likewise changing. We reserve the right to send you messages regarding our applicable guidelines within certain timeframes. You should by all means nevertheless visit our website on a regular basis and take note of any modifications made. Unless otherwise stipulated, the usage of all information that we have about you is subject to the usage of this data protection declaration. We assure you that essential amendments to our data protection declaration, which lead to a weaker protection of the data already obtained, shall always only be carried out with your consent as the respective party concerned.

Your trust is very important to us. That is why we are always available to answer any questions you may have concerning the processing of your personal data. If you have questions which this data protection declaration was not able to answer for you, or if you would like more detailed information regarding an issue, please contact our data protection officer, Mr. Ivo Ivanov, at any time at the email address, the postal address: eco Verband der Internetwirtschaft e.V., Lichtstrasse 43h, 50825 Cologne, Keyword: "Data protection" or via fax under the number +49221 - 70 00 48-111.

Cologne, Version: January 2017