Giving back has reached new heights in recent years. Now, more than ever, the public expects both for-profit and nonprofit organizations to give back to communities meaningfully, and they want to know how they can pitch in.
That’s why Public Interest Registry (PIR) is excited to now offer a new top-level domain (TLD) –.GIVING! .GIVING makes it easier for mission-driven organizations and philanthropic-minded individuals alike to raise money for various causes by streamlining the fundraising and donating experience.
As part of PIR’s .ORG Family of Domains, .GIVING further empowers mission-driven organizations to engage with their communities and advance positive change. .GIVING not only makes the purpose of their site clear to would-be donors, but can help mission-driven organizations to raise money for social causes, and help empower individuals to contribute to the causes they connect with the most.
This TLD is specifically designed for organizations, charities, and individuals who are involved in fundraising, charitable donations, and philanthropic activities.
How Can Organizations Benefit from Using the .GIVING Domain?
- Enhanced Visibility and Brand Recognition – .GIVING can help create a stronger brand identity and reinforce a company’s core values and mission. The new domain creates a unique opportunity online, which can be particularly effective for organizations and individuals that want to enhance their charitable image and demonstrate their commitment to making the world a better place.
- Cohesive and Integrated Online Presence – The .GIVING TLD can help organizations establish a more cohesive and integrated online presence that aligns with their broader marketing and branding strategies. A website can feature a range of donation options, including one-time or monthly donations, and can include clear calls to action, compelling stories, and content that inspires donors to take action. By using .GIVING, companies are able to create a website or landing page that is optimized for fundraising and donations. This creates a unique opportunity to capture donors’ attention and encourage them to get involved, while also boosting awareness of their mission.
- Improved Trust and Credibility – .GIVING is another way companies can build credibility and trustworthiness with their audience. When soliciting donations or enhancing fundraising efforts, organizations want to feel confident that they are using a secure and safe platform, and donors want the same. With the same safety, security, trustworthiness, and credibility that has been established through the entire .ORG Family of Domains, .GIVING is a clear signal of a company’s commitment to do good and make a difference.
- Clear and Targeted Message – For many companies, there can be many hurdles to fundraising and capturing a potential donor’s attention. By using .GIVING, companies can create a more focused and targeted online presence that highlights their charitable initiatives and encourages people to get involved. Whether for ongoing fundraising efforts, or timely events throughout the year, .GIVING can help support a company’s short and long-term fundraising goals.
The launch of .GIVING and expansion of the .ORG Family of Domains marks a step forward in PIR’s strategic plan to fulfill its commitment to serving the public interest online and empowering mission-driven organizations and individuals to engage with their communities and advance positive change in the world.
As the importance of corporate social responsibility and philanthropy continues to grow internationally, the .GIVING TLD offers a valuable tool for companies to support social causes and to make a positive impact on their communities. .GIVING provides a golden opportunity for mission-driven organizations and individuals to create a more focused and targeted online presence that highlights their philanthropic activities. With .GIVING, for-profit and nonprofit companies can boost their brand recognition, build trust, and encourage donors to get involved in their mission.
.GIVING joins PIR’s growing .ORG Family of Domains, a comprehensive offering of domains for all types of mission-driven organizations, including non-profits, foundations, social enterprises, conscious corporations, and more. In 2022, PIR reintroduced .GIVES, .CHARITY, and .FOUNDATION as part of the .ORG Family of Domains. With the launch of .GIVING, the full PIR portfolio now includes .ORG, .NGO, .ONG, .ORG, IDNs, .GIVING, .CHARITY, .FOUNDATION, and .GIVES.
Social enterprises, nonprofits of all sizes, corporations with a commitment to CSR, and any other mission-driven individual or entity can now register .GIVING through accredited registrars listed on PIR’s website. To learn more about .GIVING, visit Start.GIVING.
Anand Vora is an experienced strategy and business development executive with over a decade of experience in the domain name and Internet industry. Prior to returning to Public Interest Registry, Anand served as the Director of Business Development at Donuts, Inc., where he led the go-to-market strategy with a focus on international markets; including leading the Donuts China operations. Anand is a regular public speaker at industry events.
Please note: The opinions expressed in Industry Insights published by dotmagazine are the author’s or interview partner’s own and do not necessarily reflect the view of the publisher, eco – Association of the Internet Industry.
The opinions expressed in Industry Insights published by dotmagazine are the author’s or interview partner’s own and do not necessarily reflect the view of the publisher, eco – Association of the Internet Industry.