Email Marketing

Feature "Email Marketing"

Take Care of Your Business – and Let an ESP Take Care of Your Emails

Emailing may be a basic tool for your marketing and customer communications, but is it your core business? Magnus Eén from Westwing describes how online companies can find their balance between in-house and outsourced expertise.

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Feature "Email Marketing"

Transactional Email: Missing in Action?

The power of transactional emails as direct customer communication is often overlooked by companies in favor of marketing emails. Julia Janssen-Holldiek, Director of the CSA, explores their importance and offers advice on getting them delivered.

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Feature "Doing Business in Germany"

Doing Business in Germany: Why Is It Better To Not Keep Your Fingers Crossed?

If your company wants to enter the German market, your marketing team needs to be aware of a number of legal and cultural loopholes. Mathias Röckel explains how to avoid social blunders and letters from your competitor’s lawyers.

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Feature "Future of Email"

Why Email Is Like Schrödinger’s Cat And How This Doesn’t Have To Be A Problem

Email is a lot like Schrödinger’s cat. Both are dead and alive at the same time. However, there is one difference: what we find difficult to believe in the case of the cat, we hardly stop to think about in the case of email. Mathias Röckel explores the past, present and future of email.

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Feature "Email Marketing"

How Not to Get Your Fingers Burned When Sending Commercial Emails

The legal team of the CSA Complaints Office looks at the importance of consent, documentation, and opting in and out for senders of commercial emails.

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Feature "Email Best Practices"

Email Best Practices for Building Reputation & Revenues

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices.

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Feature "Email Marketing"

Digital Responsibility in Email Marketing Pays Off

Julia Janssen-Holldiek, Director of eco’s Certified Senders Alliance, on the clear benefits of embracing digital responsibility for commercial emailing.

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Feature "Email Best Practices"

Email Blocklists for Real-Time Detection and Mitigation

Patrick Ben Koetter from eco Email & Anti-Abuse Competence Groups speaks to Lars Steffen from eco about blocklists, allowlists & the value of reputation.

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Feature "Email: Trust & Challenges"

Email Marketing Without Breaking the Law: Consent, Honesty and Transparency are Key

Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order.

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Feature "Email Marketing"

A New Way of Thinking – Email Sender Certification 2.0

Sebastian Kluth from the CSA outlines the evolution of attitudes in email marketing, and the changing deal between email marketeers and mailbox providers.

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Feature "Email Marketing"

doteditorial August 2017

“The Future of Email”, the August 2017 issue of dotmagazine, explores where this essential medium is heading and what its potential is, focusing on email marketing and how to make sure that relevant marketing messages truly reach target customers, and how to beat the email bad guys.

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Feature "Email Marketing"

Email as a Marketing Tool

How can commercial senders of email get the most out of email as a marketing tool? Maike Marx reports from the CSA Digital Email Summit 2021.

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