Topic

Branding













Safeguarding Your Brand in the Digital Age: Three Key Strategies for Online Brand Protection

Feature "Branding"

Safeguarding Your Brand in the Digital Age: Three Key Strategies for Online Brand Protection

In today's digital landscape, protecting your brand goes beyond reputation management. Learn how CMO Volodymyr Holovash at DomainCrawler advises businesses to secure their online presence through TLD gap analysis, defensive domain name registrations, and HTML content monitoring. Discover how these strategies not only shield your brand from threats but also enhance SEO and customer trust.


What dotBrands Can Do for Companies

Feature "dotBrands"

What dotBrands Can Do for Companies

dotBrands use their brand names to the right side of the dot in an Internet address. In this way, .brands work exactly like long-standing top-level domains such as .com or .de – but simultaneously open up a large number of new possibilities. Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. But how many dotBrands are there at present? And how exactly do companies benefit from their own top-level domain?