Branding

Feature "Domains"

From Domain Names to Trademark Protection: Safeguard Your Brand’s Digital Identity

Simone Catania, InterNetX, outlines how to choose the perfect domain name, common issues to consider and exactly how to protect your digital identity.

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Feature "Domains"

Founder spotlight: Unique Ideas with Creative Domains

Domains registry donuts focuses on the stories of both women and minority-owned businesses and their creative use of domains in their brand building — while also ensuring protection against abuse of their name.

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Feature "Branding"

Control Your Digital Brand: On the Interplay of Defensive Domain Registrations, Active Monitoring, and Brand Enforcement

Verena Kuthe from LEMARIT outlines the path to retain full control of digital brands through the best brand protection approach.

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Feature "Branding"

Corporate Domain Name Management: 7 Steps for Uncovering and Remediating Risks

Elisa Cooper from GoDaddy explains that domain management is not simply about set-and-forget: more is needed to maintain the value & function of your domains.

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Feature "Domains"

The Importance of a Domain Name and a Trademark to Protect your European Brand

When creating a new company and brand, Reelika Kirna from EURid vzw, and Inge Buffolo from EUIPO, advise securing the most applicable domain name for your brand and protecting it with a trademark.

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Feature "Domains"

How to Succeed Online when Launching or Renaming a Brand

In the digital economy, naming has strategic importance in terms of the economic potential of the brand and potential legal hurdles, Matthieu Aubert from SafeBrands explains.

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Feature "Branding"

Three Ways to Protect Your Brand

Katrin Ohlmer from DOTZON offers advice on approaches to securing and protecting your brand name and trademark online.

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Feature "Domains"

Mitigating Risks for Brands with Smart Domain Management Tactics and Tools

Birgit Berger and Natalie Berrisford of InterNetX outline how a professional approach to domain management is essential for brands to handle their online reputation today.

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Feature "Domains"

Boost Your Brand and Raise the Bar for Fraud – the Benefits of a dotBRAND

Martin Kuechenthal from LEMARIT explains how your own brand as a top-level domain prevents fraud and increases brand awareness.

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Feature "Domains"

Protecting Brands Online Through Domain Names

How valuable is a domain name to a brand? Very, says Martin Kuechenthal, CEO of LEMARIT – companies need to establish, monitor, and protect their brand names, through domain names, in cyber space.

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Feature "Branding"

Branding meets Domain – The Strategy around Desktop.com

Christian Voss from Sedo discusses with client Rolf Larsen from Desktop.com how to find and obtain the perfect keyword domain for creating an inspiring brand name.

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Feature "Branding"

Safeguarding Your Brand in the Digital Age: Three Key Strategies for Online Brand Protection

In today's digital landscape, protecting your brand goes beyond reputation management. Learn how CMO Volodymyr Holovash at DomainCrawler advises businesses to secure their online presence through TLD gap analysis, defensive domain name registrations, and HTML content monitoring. Discover how these strategies not only shield your brand from threats but also enhance SEO and customer trust.

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Feature "dotBrands"

What dotBrands Can Do for Companies

dotBrands use their brand names to the right side of the dot in an Internet address. In this way, .brands work exactly like long-standing top-level domains such as .com or .de – but simultaneously open up a large number of new possibilities. Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. But how many dotBrands are there at present? And how exactly do companies benefit from their own top-level domain?

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Feature "Branding"

Developing a Brand Launch in the Digital Landscape

Companies often forget crucial steps in developing a brand in the digital environment. Marie Le Maitre from CSC explains to dotmagazine how to build a branding strategy that incorporates the potential of digital tools.

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Feature "Branding"

The Value of Domain Names

Nadine Jäger and Marco Hoffmann from InterNetX discuss understanding domain names as company assets, how to calculate their value, and how to monetize them.

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Feature "Branding"

Holiday Shoppers Beware: Domain Spoofing Risks

Vincent D’Angelo, Quinn Taggart and Sue Watts from CSC offer tips for global brand owners and consumers to safeguard against domain security threats.

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Feature "Branding"

How Your Branding Enlivens Your Online Presence

Branding is about more than just using a name, displaying a logo, or quoting a slogan, as Lucie Poisson explains. It may even help you to redefine your overall strategy.

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Feature "Branding"

Preventing Counterfeiting and IP Abuse with Customer Engagement

Companies ignore brand protection and the problem of counterfeiting at their own and their customers’ risk, explains Stuart Fuller from CentralNic.

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Feature "Online Marketing"

From User To Thought Leader on LinkedIn

LinkedIn expert Britta Behrens provides tips on how to build your personal brand on the career network.

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Feature "Branding"

doteditorial: Branding & Selling Online

This month, dotmagazine investigates less well-trodden paths to branding and brand protection, and the use of advertising and email in selling online.

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