Email Best Practices

Feature "Email Best Practices"

Sorting the Wheat from the Chaff - The Attention Value of Emails in an Ever-Increasing Stream of Messages

Willem Voogt from Aangetekend B.V. draws the comparison between attention value in physical and electronic mail, and looks at the influence of the eIDAS Regulation and the GDPR on email reliability.

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Feature "Email Best Practices"

DMARC - Protecting Your Infrastructure and Users from Phishing Attacks

Technical measures have been standardized to make phishing attacks less successful, Sven Krohlas from BFK explains – they just need to be implemented.

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Feature "Email Best Practices"

Building Relationships Through Customer Feedback

Leonie Jonker from Paula’s Choice Skincare, on email’s power to retain customers and improve communication and interaction through customer feedback.

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Feature "Email Best Practices"

How to Build a Bridge – A Sender’s and Receiver’s Perspective

For email to continue to thrive as a communication medium, both senders and receivers need to consider each other’s perspective. Marcel Becker, Verizon, Clea Moore and Heather Goff, Oracle, look at how to bridge the current gaps.

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Feature "Email Best Practices"

Email Address Internationalization - Communicating with Billions

John Levine from the Universal Acceptance Steering Group at ICANN speaks to Julia Janssen-Holldiek (CSA) about the potential of internationalized email addresses to communicate with billions.

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Feature "Email Best Practices"

Unsubscribe with Just One Click – Happy Cat, Happy Customer

How One-Click protects the reputation of bulk mailers and prevents accidental unsubscription.

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Feature "Email Best Practices"

The Consent Given on Occasion of the Sending of Email Advertising Expires in the Course of Time

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

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Feature "Email"

Delivery and Deliverability: The Silver Bullet to Email Marketing Success?

Alice Cornell from Change.org and Tamara Bond from dotdigital debunk the biggest myths in the email marketing industry and offer tips on consistently reaching the inbox.

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Feature "Email Best Practices"

Protecting Brand Identity in Email

Tobias Herkula from Cyren talks to Julia Janssen-Holldiek (CSA) about why marketers need computational trust to protect their brand online.

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Feature "Authentication"

DMARC is Here to Stay. Now What?

Alex Brotman, Comcast, and Patrick Koetter, sys4 AG, on how DMARC (Domain-based Message Authentication, Reporting, and Conformance) can help companies to protect their customers and their brands from abuse.

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Feature "Self-regulation"

The Certified Senders Alliance – How Self-Regulation Can Help Increase the Quality of Commercial E-Mails

Julia Janssen-Holldiek, Director of the Certified Senders Alliance, demonstrates how voluntary industry self-regulation can have a profound effect on quality, and bring the community together.

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Feature "Email"

The Email Revolution Transforming Customer Experience

Email has become a vital e-commerce tool, and new initiatives are set to improve security, user experience, and ROI, say Marcel Becker from Verizon Media Group and Seth Blank from Valimail.

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Feature "Email"

The Future of Email – Email Just For You

Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy.

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Feature "Digital Ethics"

“This has been a tremendous experience” – Interview with Thomas Rickert

In the eco Association’s 25th anniversary year, Lars Steffen speaks to Thomas Rickert about the initiation of the eco Complaints Office, the CSA, and further initiatives for an Internet with Responsibility.

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Feature "Authentication"

Adding Trust & Security to Internet Interactions with DNSSEC

DNSSEC does two things: It ensures you’re talking to the right online resource, and it verifies that the information you receive has not been tampered with, Patrick Koetter from sys4 AG explains.

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Feature "Email Best Practices"

Email Best Practices for Building Reputation & Revenues

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices.

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Feature "Email Best Practices"

Email Blocklists for Real-Time Detection and Mitigation

Patrick Ben Koetter from eco Email & Anti-Abuse Competence Groups speaks to Lars Steffen from eco about blocklists, allowlists & the value of reputation.

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Feature "Online Marketing"

Immunizing Email Marketing Against Brand Impersonation

Prevention is better than cure: DMARC offers protection against phishing attacks, saving brands from the headache and cost of reputation damage, as Julia-Janssen Holldiek, Director of the Certified Senders Alliance, explains.

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Feature "Email Best Practices"

Email Marketing and Covid-19 – Building Trust

Higher open and click rates but also higher risks during the Covid-19 pandemic: Sebastian Kluth from the CSA advises on how brands can build trust with email.

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Feature "Email Best Practices"

Phishing and Spam in Times of Corona

Julia Janssen-Holldiek, Director of the CSA, clarifies what companies now have to consider when communicating by email with their customers.

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