Email Best Practices
Feature "Online Marketing"
Immunizing Email Marketing Against Brand Impersonation
Prevention is better than cure: DMARC offers protection against phishing attacks, saving brands from the headache and cost of reputation damage, as Julia-Janssen Holldiek, Director of the Certified Senders Alliance, explains.
Industry Insights "Online Marketing"
BIMI – Controlling Brand Image Online
Feature "Email Best Practices"
Email Best Practices for Building Reputation & Revenues
For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices.
Industry Insights "Email Best Practices"
The Most Important Click for Your Brand
Bringing Registered Post Securely into the 21st Century
Feature "Email Best Practices"
The Consent Given on Occasion of the Sending of Email Advertising Expires in the Course of Time
Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.
Feature "Email Best Practices"
Unsubscribe with Just One Click – Happy Cat, Happy Customer
How One-Click protects the reputation of bulk mailers and prevents accidental unsubscription.
