Email Best Practices

Feature "Email Best Practices"

Unsubscribe with Just One Click – Happy Cat, Happy Customer

How One-Click protects the reputation of bulk mailers and prevents accidental unsubscription.

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Feature "Email Best Practices"

The Consent Given on Occasion of the Sending of Email Advertising Expires in the Course of Time

Media law expert Florian Daniel from DWF Germany looks at how the context of consent for advertising emails can lose relevancy and validity over time.

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Feature "Email"

The Future of Email – Email Just For You

Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy.

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Feature "Digital Ethics"

“This has been a tremendous experience” – Interview with Thomas Rickert

In the eco Association’s 25th anniversary year, Lars Steffen speaks to Thomas Rickert about the initiation of the eco Complaints Office, the CSA, and further initiatives for an Internet with Responsibility.

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Feature "Authentication"

Adding Trust & Security to Internet Interactions with DNSSEC

DNSSEC does two things: It ensures you’re talking to the right online resource, and it verifies that the information you receive has not been tampered with, Patrick Koetter from sys4 AG explains.

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Feature "Email Best Practices"

Email Best Practices for Building Reputation & Revenues

For many marketers, deliverability is either ‘something my email service provider takes care of’ or just a cost center. But in reality deliverability is revenue. Mathias Ullrich from Optivo explains why that is, and offers advice on email best practices.

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Feature "Email Best Practices"

Email Blocklists for Real-Time Detection and Mitigation

Patrick Ben Koetter from eco Email & Anti-Abuse Competence Groups speaks to Lars Steffen from eco about blocklists, allowlists & the value of reputation.

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Feature "Online Marketing"

Immunizing Email Marketing Against Brand Impersonation

Prevention is better than cure: DMARC offers protection against phishing attacks, saving brands from the headache and cost of reputation damage, as Julia-Janssen Holldiek, Director of the Certified Senders Alliance, explains.

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Feature "Email Best Practices"

Email Marketing and Covid-19 – Building Trust

Higher open and click rates but also higher risks during the Covid-19 pandemic: Sebastian Kluth from the CSA advises on how brands can build trust with email.

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Feature "Email Best Practices"

Phishing and Spam in Times of Corona

Julia Janssen-Holldiek, Director of the CSA, clarifies what companies now have to consider when communicating by email with their customers.

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