Feature "Email Marketing"
A New Way of Thinking – Email Sender Certification 2.0
Sebastian Kluth from the CSA outlines the evolution of attitudes in email marketing, and the changing deal between email marketeers and mailbox providers.
Feature "Email Marketing"
Email as a Marketing Tool
How can commercial senders of email get the most out of email as a marketing tool? Maike Marx reports from the CSA Digital Email Summit 2021.
Industry Insights "Email Marketing"
The Paperless Office – from Vision to Reality
Feature "Email"
Branding Success: A Logo Delights Marketers, Techies, and Email Recipients Alike
BIMI helps brands to communicate better and emails to be more secure, Sebastian Kluth from the CSA explains.
Feature "Email"
The Future of Email – Email Just For You
Julia Janssen-Holldiek, Director of the CSA, on the exciting future of individualized email, and why marketers should find email standards sexy.
Feature "Blockchain"
How Blockchain Can Help Make Email Better
Patrick Ben Koetter from the eco Association explores blockchain solutions for email and the need to bring the whole email ecosystem to the table.
Industry Insights "Blockchain"
The Need for Naming Conventions on the Blockchain
When Does a Company Blockchain Project Make Sense?
Feature "Email Marketing"
How Not to Get Your Fingers Burned When Sending Commercial Emails
The legal team of the CSA Complaints Office looks at the importance of consent, documentation, and opting in and out for senders of commercial emails.
