Email: Trust & Challenges
Feature "Email Marketing"
Digital Responsibility in Email Marketing Pays Off
Julia Janssen-Holldiek, Director of eco’s Certified Senders Alliance, on the clear benefits of embracing digital responsibility for commercial emailing.
Feature "Online Marketing"
Immunizing Email Marketing Against Brand Impersonation
Prevention is better than cure: DMARC offers protection against phishing attacks, saving brands from the headache and cost of reputation damage, as Julia-Janssen Holldiek, Director of the Certified Senders Alliance, explains.
Industry Insights "Online Marketing"
BIMI – Controlling Brand Image Online
Feature "Email: Trust & Challenges"
Email – A Wonderful Tool with a lot of Freedom
Rafael Laguna, CEO of Open-Xchange talks to Julia Janssen-Holldiek from the CSA about innovating email and achieving security through openness.
Industry Insights "Email: Trust & Challenges"
Bringing Together Safety and Security to Protect the Physical World
Management Responsibility for Information Security
IT Security in SMEs – Closing the Gap
Feature "Email: Trust & Challenges"
Email Marketing Without Breaking the Law: Consent, Honesty and Transparency are Key
Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order.
Industry Insights "Email: Trust & Challenges"
Data Protection: “The obligations and the liability risk are increasing”
The Challenges of Fighting Phishing
Telling the Good Guys from the Spammers - It's Like a War Out There
Feature "Email Best Practices"
Email Marketing and Covid-19 – Building Trust
Higher open and click rates but also higher risks during the Covid-19 pandemic: Sebastian Kluth from the CSA advises on how brands can build trust with email.
Industry Insights "Email Best Practices"
Delivery and Deliverability: The Silver Bullet to Email Marketing Success?
Combining Brand Visibility, Deliverability and Email Security
The Future of Email is Dynamic
Feature "Email Best Practices"
Phishing and Spam in Times of Corona
Julia Janssen-Holldiek, Director of the CSA, clarifies what companies now have to consider when communicating by email with their customers.
