Email: Trust & Challenges
Feature "Email: Trust & Challenges"
Email Marketing Without Breaking the Law: Consent, Honesty and Transparency are Key
Massive fines are looming for email marketers that disrespect EU data protection law. Rosa Hafezi, Attorney at eco’s Certified Senders Alliance, explains how senders of email marketing can avoid the traps and keep their bank balance and reputation in good order.
Industry Insights "Email: Trust & Challenges"
Data Protection: “The obligations and the liability risk are increasing”
The Challenges of Fighting Phishing
Telling the Good Guys from the Spammers - It's Like a War Out There
Feature "Online Marketing"
Immunizing Email Marketing Against Brand Impersonation
Prevention is better than cure: DMARC offers protection against phishing attacks, saving brands from the headache and cost of reputation damage, as Julia-Janssen Holldiek, Director of the Certified Senders Alliance, explains.