Want to know what makes the Internet industry tick? Subscribe to our newsletter!

Subscribe now
dotmagazine dotmagazine.online
  • home
  • Current Issue
  • Archive
  • home
  • Topics
  • dotBrands
Topic

dotBrands

What dotBrands Can Do for Companies

Feature "dotBrands"

What dotBrands Can Do for Companies

dotBrands use their brand names to the right side of the dot in an Internet address. In this way, .brands work exactly like long-standing top-level domains such as .com or .de – but simultaneously open up a large number of new possibilities. Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. But how many dotBrands are there at present? And how exactly do companies benefit from their own top-level domain?


powered by eco
Recommended
  • Digitalization
    Shaping our Digital Future – Why We Should Invite Ourselves to the Party
  • New Work
    Corona Times: A Turning Point for Diversity?
  • Editorial Calendar 2021
  • Ethics in Digitalization
    Digital Responsibility - Call for Contributions
  • Digital Ecosystem
    Digital Ecosystems - Call for Contributions
  • Consumer Protection
    Consumer Protection - Call for Contributions
  • Digital Acceleration
    Digital Acceleration - Call for Contributions
Newsletter
Subscribe now
Follow us
Facebook Twitter LinkedIn
Tweets by eco_EN
powered by eco
  • About dotmagazine
  • Imprint
  • Privacy Policy
  • Terms of use