Corporate Domain Name Management: 7 Steps for Uncovering and Remediating Risks
Elisa Cooper from GoDaddy explains that domain management is not simply about set-and-forget: more is needed to maintain the value & function of your domains.
Three Ways to Protect Your Brand
Katrin Ohlmer from DOTZON offers advice on approaches to securing and protecting your brand name and trademark online.
What dotBrands Can Do for Companies
dotBrands use their brand names to the right side of the dot in an Internet address. In this way, .brands work exactly like long-standing top-level domains such as .com or .de – but simultaneously open up a large number of new possibilities. Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. But how many dotBrands are there at present? And how exactly do companies benefit from their own top-level domain?