Want to know what makes the Internet industry tick? Subscribe to our newsletter!

Subscribe now
dotmagazine dotmagazine.online
  • home
  • Current Issue
  • Archive
  • home
  • Topics
  • dotBrands
Topic

dotBrands

What dotBrands Can Do for Companies

Feature "dotBrands"

What dotBrands Can Do for Companies

dotBrands use their brand names to the right side of the dot in an Internet address. In this way, .brands work exactly like long-standing top-level domains such as .com or .de – but simultaneously open up a large number of new possibilities. Not only do dotBrands have a complete universe of Internet addresses open to them; they can also innovate new business models, expand their distribution channels, and align their online marketing activities. But how many dotBrands are there at present? And how exactly do companies benefit from their own top-level domain?


powered by eco
Recommended
  • New Work
    Present & Future Workplaces – Call for Contributions
  • Digital Infrastructure
    Digital Infrastructures as the Nucleus for Digitalization – Call for Contributions
  • Editorial Calendar 2023
  • DNS
    DNS Cookies: The Transaction Mechanism to Protect the Namespace
  • Smart City
    The Smart City: What Is the Role of the Public Sphere?
  • Multi Cloud
    Gaia-X
  • Digitalization
    Digital Villages Research Project
Newsletter
Subscribe now
Follow us
Facebook Twitter LinkedIn
Tweets by eco_EN

This twitter content can't be displayed

You did not give us consent to display Twitter content yet. To see it you have to adjust your privacy settings.

powered by eco
  • About dotmagazine
  • Imprint
  • Privacy Policy
  • Terms of use
  • Cookie settings