November 2017 - Doing Business in Germany

What's New in eco November 2017

News from the eco Association

eco EVENT

Date: 23 Nov. 2017
Location: Cologne

Date: 12 Dec. 2017
Location: Cologne

eco PARTNEREVENT

Date: 21 Nov. 2017
Location: Stockholm

Date: 28 Nov. 2017
Location: Frankfurt

DE-CIX Summit 2017 - Madrid

Date: 23 Nov. 2017
Location: Madrid

Date: 5 Dec. 2017
Location: New York

Cloud Computing: Meeting in Berlin

Report: The 60th ICANN Meeting

The Annual General Meeting ICANN60, with around 1,900 participants, took place this year from 28 October to 3 November in Abu Dhabi. Anyone who thought that the ICANN Community would simply resume their normal business after the successful IANA transition has been proven wrong.

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Cloud Computing: Meeting in Berlin

10 Years: eco Datacenter Expert Group

The eco Datacenter Expert Group can now look back on ten extremely successful years. Established as the Datacenter Working Group on 8 November 2007 by Patrick Pulvermüller, SVP Head of GoDaddy EMEA, the committee set itself the goal of promoting an open and confidential exchange of information between data center operators, planners, and manufacturers.

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Cloud Computing: Meeting in Berlin

eco Warns: EU Website Blocking is Not an Appropriate Form of Consumer Protection

The eco Association strongly criticizes the fact that website blocking has once again been instituted at EU level. On Tuesday, the EU Parliament endorsed a regulation allowing European consumer protection agencies to impose website blocking. In the purported interests of consumer protection, this will allow them to remove offers from the Internet without requiring judicial approval. 

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Cloud Computing: Meeting in Berlin

YouGov Survey: Avert a Crisis in Care with Smart Assistance Systems

In order to be able to live independently for a longer period of time within their own four walls, 72 percent of Germans would avail of technical assistance systems. This is the finding of a representative survey conducted by eco – Association of the Internet Industry, alongside the market and opinion research institute YouGov*. “The crisis in care will not be resolved by robots, as often suggested, but rather to a large extent by technical assistance systems,” says Dr. Bettina Horster, CEO of VIVAI AG and Director of IoT at eco.

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Cloud Computing: Meeting in Berlin

Predictive Targeting Increases Competitiveness

Knowledge is power. When you know a lot about your customers, you can address them in a more targeted way. For example, shopping portals offer suitable product recommendations to customers, based on their purchasing behavior. Today, when surfing the Internet, interested customers are targeted on all websites. This type of predictive targeting reduces advertising wastage and is already well established in e-commerce. “In particular, large US providers have gained a competitive advantage by collecting and intelligently analyzing huge amounts of data from their customers,” says Dr. Torsten Schwarz, Head of Online Marketing at eco – Association of the Internet industry.

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Cloud Computing: Meeting in Berlin

Blockchain Technology and Application Examples

The technology behind the cryptocurrency blockchain is the subject of numerous myths, which will be addressed at the Blockchain PreMasters event on 12 December 2017 in Cologne.

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